Feb 12, 2015
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If you are celebrating your career as a freelance photographer, you must be aware that there is only a single chance to create that very crucial first impression on your prospective clients. Photography is a field where much of what you do seems like wizardry unless you finally come up with the ultimate product. The clients are most likely to judge the photographers’ skills by their superficial measures like how their studio looks and what many types of equipment they own and use in their photograph.
The superficial measures become a strong deciding factor for the clients while they finalize a photographer for their major personal or professional project. There is nothing extremely wrong in setting up and running a low-budget operation out of your residence but there are certain clients who prefer some level of formality. If they have chosen you to handle their wedding photography project, then they feel that the photographer should be a thorough professional and best in their job. The clients would rest easy if they sense that you are an experienced and professional photographer.
The lowest hanging fruit that you should try to achieve as a photographer is creating the first impression on your clients by launching a new website which looks dashing and professional. In the eyes of the clients, it does not really matter whether you own the place you are working from but it matters whether you are working out as a professional photographer from a professional-looking office. You should always make it a point to showcase and flaunt all the photography equipment that you own and use in your photography projects. The flaunting of the equipment distinguishes you from the several average photographers who claim to be professionals but are actually hobbyists.
Renting a studio always whenever you have a client meeting is a costly proposition and not feasible always. This is where the coworking spaces come into the role. As the trend of coworking keeps continually growing throughout the length and breadth of India, there are several spaces which are designed and specially created for the creative professionals and freelancers. This at all would not be a stretch to find out a photography studio which houses many other fellow photographers. This is undoubtedly impactful to meet your clients in a workspace along with the other photographers and this truly lends a great level of legitimacy to the venture you are working on.
This is quite obvious that you may wonder that the newfound coworking space may not be optimally used as you have client meetings only once in a while. This can lead to the issue of not been able to make the most out of the coworking space that you have hired. But this is also true that a substantial portion of your work involves working at the computer. It would be refreshing for every professional photographer to do the desk job near other professionals from the same field instead of working lonely in one corner of their houses. As a professional photographer, even if you are shooting outdoors for a few days in a week, you can operate from the coworking office for the remaining days in the month. You will have an opportunity to network and learn new things from the other fellow photographers who are operating from the same office.
While this is obvious that opting to rent a coworking space in Mumbai might not be fruitful for every photographer but as a professional photographer, if you’re serious about your business, you stand a good chance that you would reap a lot of value by operating from a coworking space. As a professional who has been working from a home office for quite a while, leaving it and opting for a coworking space would certainly be like a breath of fresh air. The overall credibility and vision of your photography business improves big time and also it pays off the dividends as you meet clients in the coworking spaces through referrals from your coworkers in the coworking spaces.
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