Women-owned start-ups generate better revenue and are more promising, but to get investors in the first place is difficult. While funding is a major problem for start-ups, if the founder is a woman, it is even more challenging.
According to a study by the Boston Consulting Group and MassChallenge, when women entrepreneurs seek capital from investors to start their ventures, they receive considerably less funding than men — the disparity can, on average, be more than $1 million.Yet, women-founded businesses deliver higher revenue – twice as much per dollar invested.
“In terms of revenue, women are lot more patient and persevering when it comes to getting a task done or looking at the goals of the company including and not limited to top line and revenue. I’ve heard VC’s resonate that if there is a woman in the founding team, it makes sense when it comes to target, revenues, APIs and customer retention,” said Monika Mishra, founder of iKeva.
Published by Deccan Chronicle on 18th June ‘18.